Terna outlines the future of energy: innovation and sustainability in the new 2024-2028 industrial plan

Terna, the operator of the Italian national electricity grid, announced the launch of an innovative and highly anticipated institutional media campaign today, March 21, 2024.

The campaign will run for a month and will be disseminated through a carefully curated selection of channels in both traditional press and the extensive digital space.

This initiative is particularly notable for introducing the new Industrial Plan covering the five-year period from 2024 to 2028, adding significant depth and concreteness to the company's narrative and communication, highlighting its solid commitment to the country's energy future.

New Terna Industrial Plan: the importance of the energy transition

With an effective and incisive slogan, “We have made a commitment to the future of energy," the campaign aims to showcase Terna's hard work and dedication in pursuing a renewed and sustainable energy vision.

This message will be conveyed through various media, aiming to reach a wide audience and integrate the contents and innovations introduced by the new Industrial Plan, a manifesto designed to define the contours of the energy transition, emphasizing the need for a faster, digitized, sustainable, and fair approach.

Giuseppina Di Foggia, leading the Terna Group, proudly highlighted the importance of this initiative, describing it as essential and no longer postponable: “We want an energy transition that is not only efficient but also inclusive and respectful of the environment. This commitment drives us to continually elevate our standards of excellence and set new benchmarks in the sector.”

Terna's Industrial Plan aims to set new records in the sector

This plan not only aims to set new records in the sector but also marks a significant turning point for Terna, outlining a series of significant changes and strategies aimed at transforming the country's energy infrastructure.

These ambitious objectives reflect Terna's vision of a more sustainable and fair energy future, outlining a clear path to achieving energy transition goals.

At the heart of the campaign is also a strong emphasis on the centrality of people and the value of solidarity, with a particular focus on respect, social inclusion, and the development of professional skills.